You have heard a lot about blogging when doing research on how to promote your business but what is blogging. As we covered in what is a blog, a blog (short for weblog) is an online journal. In this article we will cover:
Blogging is when you write a post (article) on your blog and publish it for all to see. A person who publishes articles on a blog is called a blogger. The act of pushing the publish button is called posting to your blog.
To further explain blogging, let’s look at what a blog can be used for and the different parts of a blog.
A blog can be:
- A personal online journal about things going on in your life.
- A place where you share your interests in a hobby, stories about your pet, or maybe findings about specific aliment that you have done research on.
- A place to share knowledge you have on a specific topic.
- A place to cover typical customer service questions and help for your business or tips on how to use your product.
- A marketing tool for your business.
- A way to make money online.
There’s a few ideas what a blog can be used for. You can blog about pretty well anything you want, someone would be interested.
There is a video produced by Common Craft Show called Blogs in Plain English explaining how blogs work and how they can be used to spread information about whatever interests you. It is 3 minutes long. There is also a transcript available.
A blog has different parts:
- Blogging Software
Blogs are run by using software specifically build for blogs. The software is comprised of programming and a database usually.
- Blog Theme
The theme (both visual and topic) is what the general topic of the blog will be about. To benefit from blogging the posts need to center around one central topic.
The visual theme of your blog needs to suit the topic of your blog also.
The headline is the title of the blog post (or page). For example, the headline of this article is Explain Blogging Please. Just like reading a newspaper or magazine, people look for interesting headlines before reading the actual article.
The body of a post (or page) is the actual article or information you present.
It would contain words and can be complimented with pictures, diagrams or videos.
- Post Date
The post date is the date you published the article.
Comments are where someone has read your blog article and decided to leave a comment. Comments are a great way to interact between readers and for you to interact with your readers.
- Social Bookmarking Icons
You will notice on some blogs there are little icons shown, usually at the end of the article, for the blog readers to bookmark your article to their page at one of the social bookmarking sites. By bookmarking your post, word is spread that your post is worth reading. This creates traffic (visitors) to your blog.
A permalink is the url (web address) of each post.
Each post you make can be filed under a category.
When the visitor clicks on a category a list of all the posts filed under that category is shown.
- RSS Feed
A RSS feed is a file within your blog that keeps track of all the latest posts you have made.
Visitors of your blog can subscribe to your RSS feed to be notified of any updates you make to the blog.
A trackback is when another blog has mentioned your blog in one of their articles. You will get a notice of the trackback, if you have moderation turned on.
There are pinging services which notify all the blog directories. Each time you add a post, your blogging software may be set up to ping these services, or you may have to go to a pinging service and submit the post yourself. This is one way notices that your blog has a new article for people to read are sent.
You’ll see other gadgets on a blog too.
Some people blog for a living. They either have their own blog, or write for different blogs as a regular blogger or as a guest blogger.
As you build your blog, you could be quoted on another blog or asked to be a guest blogger. This will all help to increase the popularity of your blog.
To explain blogging in a nutshell, blogging is writing articles about topics that interests you or your potential customers, thus a vehicle to promote your business or build your credibility as an expert in your chosen field.
If you would like to learn how to build a successful blog, we recommend you get 31 Days to Build a Better Blog. This is a ebook workbook with a task per day to improve your blog.